Learning music changes music. Learning about wine changes
wine. Learning about Buddhism changes Buddhism. And learning
Excel changes Excel.
If we want passionate users, we might not have to change our
products - we have to change how our users experience them.
And that change does not necessarily come from product
design, development, and especially marketing.
It comes from helping users learn.
Robin Good's - Kolabora News
Issue #70 - January 19th 2006
Two of my favorite subjects joined together.
It does make sense that the more you now about something the more likey you are to become pasionate about it. It also makes sense, to me, that sometimes people are passionate due to misinformation.
Online, mobile and just-in-time learning opportunities can have a huge impact on not only "traditional" learners but on the world as a whole.
Personally, my vision for this has expanded over the past year due to the incredible leap technology has taken. I am now envisioning a future where I can go into a grocery store and under each food item find a some buttons that allow me to instantly access information about nutrition, calories and cost per serving. Ideally, I'd like to be able to plug my Blackberry into it and be able to search for recipes and cost comparisons also.
It may not be entirely necessary but it would increase the likelihood of actually going grocery shopping. Who knows, I may even develop some level of passion for it.